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Client: Veloura Luxe
Overview:
Veloura Luxe is a luxury lingerie brand that captures the essence of elegance, delicacy, and feminine strength. The brand’s aesthetic is defined by a sophisticated and bold color palette, with deep claret as the primary hue, complemented by soft pastel pink, and accented with black and white elements. At its core, Veloura Luxe aims to empower women, blending confidence and comfort with a refined sense of style.
Task:
To craft a brand identity that mirrors the grace and feminine allure of Veloura Luxe, while maintaining a cohesive, luxurious aesthetic that resonates across all visual elements.
Solution:
The brand identity will be centered around the bold, rich claret tone, supported by delicate pastel pink, and balanced with touches of black and white. Refined typography and minimalist design elements will enhance the luxurious appeal, creating an elegant yet modern feel. Packaging and marketing materials will feature textured finishes and subtle, sophisticated details, reinforcing Veloura Luxe’s commitment to sophistication, empowerment, and a uniquely refined style.
Instagram layout design
For Veloura Luxe, we crafted a visually captivating Instagram layout that embodies the brand’s elegance and feminine allure. Our design approach focused on creating a cohesive aesthetic that seamlessly integrates Veloura Luxe’s sophisticated color palette and refined style across all posts.
We incorporated a rich claret tone as the primary color, accentuated by delicate pastel pink, black, and white to evoke a sense of luxury and empowerment. Each post features minimalist design elements and refined typography, ensuring that the overall feed reflects the brand’s dedication to confidence, comfort, and sophistication.
The result is a stunning Instagram layout that not only showcases Veloura Luxe’s luxurious lingerie collection but also enhances the brand’s narrative of elegance and feminine strength. With this thoughtfully crafted feed, Veloura Luxe can connect deeply with its audience, leaving a lasting impression with every scroll.
